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Thursday, April 6

I Heart Reading Essays?

I spent 2 hours today reading 100 essays submitted by Minnesota students for the Twins Father of the Year Essay Contest, and just recently reviewed several from nominees for the Carlson School's Undergraduate Student, Faculty & Staff of the Year awards...

Anyways, some of today's stories were amazing - fathers who recently died, were addicted to crack, "must be a millionaire" since they travel for business... I really wish I had a better memory and could recall more anecdotes. One girl wrote her entire Father of the Year essay about her mom!

My brief career in marketing research has taught me the importance of identifying trends, and some clear ones emerged from these essays - kids want to spend more time with their dads, and they seem to appreciate dads with a sense of humor and those that take them fishing. I was surprised at how many said something along the lines of "my dad punishes me when I screw up, but I know he is just trying to help me avoid making the same mistake again"

I never wrote an essay about my dad, but he did a pretty good job if I don't say so myself...

posted by Brad at 4/06/2006 04:47:00 PM | permalink | 2 comments

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